Express Beauty Salon
With more women entering the workforce and leading busy lifestyles, the need for convenient beauty solutions has grown significantly. Women who value beauty and style are now busier than ever, which has driven demand for efficient, on-the-go beauty services.
As a woman constantly on the move, this client was always drawn to the idea of convenience—especially with her fast-paced lifestyle and frequent travels. That’s how the idea of creating rrush, a unique express beauty salon for women, was born.
To bring the business concept to life, we developed rrush’s brand strategy and identity. To identify and leverage market opportunities, we researched the latest trends and best practices, conducting a full situation analysis both regionally and internationally. All our ideas were grounded in in-depth research on consumer behavior and psychology.
We defined the brand’s target customers—their identity, goals, and values—while shaping the business’s overall purpose and guiding principles.
We positioned rrush as the go-to express beauty salon for busy modern women who want to maintain their daily beauty routine without wasting time. Designed for women constantly on the move—balancing meetings, calls, and family life—rrush offers quick, high-quality grooming that fits seamlessly into their day.
We built the brand around speed, efficiency, and experience, ensuring every touchpoint—from the service menu and staff behavior to the interior design and sensory details—reflected its fast-paced DNA.